Cute huh.
Reminded me of these pics that stan sent me these a few days back:
Lot’s of videos - oh well fuck it really. It’s a great tool for showing of cool stuff thats out there in the ether. I would rather be using Vimeo or the like coz I reckon youtube’s just a bit shit when it comes to the “viewing experience” - at least with the standard player. I want quality and detail!!
anyhow, this is a great way for “consciousness-terrorists” to combat the masses. Check it out.
Sort of the opposite to the great work done a while back by the Light-graf guys lichtfaktor
There’s a bit of banter about around what makes a truly integrated ad agency, or at least one that comes close. I read this conjecture from time to time, lately
The overview is that it’s a top down thing, “Everyone is given the same media-agnostic brief at the same time.”- this i like and given the success of the agencies, used as examples, the best way I know how now after a long exposure from a heap of angles.
It should be easy then? well there was this which I holeheartedly believe to be doctrine - especially down here in the land of oz (of course there are exceptions):
“One exec with traditional and digital experience describes the frustrations in big agencies that generate revenue from various aspects of production. “When you’re putting money into digital, you’re taking money out of sister production companies and departments and that can lead to big fights internally,” he says.”
you got it - Media-agnostic is the way.